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“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.”
-- Albert Einstein --
Why Creativity and Innovation Training and Coaching
Developing Your Own and Your Team’s Capacity for Creativity and Innovation
How You Will Benefit
Challenging Old Notions Regarding Lifelong Learning

Why Creativity and Innovation Training and Coaching?

Today, there are rising concerns about the economy and the impact of the forces of globalization, competition, technology, workforce diversity, and changes in value systems. We need to reexamine our long-held assumptions about competition and scarcity is order to thrive in our increasingly interdependent world. You and your organization’s success will be determined by the ability to attract, mobilize, and retain human creative talent.

New strategies are required for businesses to continue to be viable and there is a growing recognition of the importance of creativity and innovation for business and society. In recent years, there has been much discussion in the Western media about the “creative economy” and the importance of the “creative class.” Richard Florida published a series of books on this identified “creative class” and their upcoming importance. Bill Gates spoke at the World Economic Forum on the need for “creative capitalism” as a solution to the world’s problems. Lynne Twist has an excellent related book entitled The Soul of Money. Regardless, many influential and leading-edge thinkers believe that being creative and inventive will be the key to business success in the 21st century.

Developing Your Own and Your Team’s Capacity for Creativity and Innovation

The new world of work is requiring all of us to think and act in radical ways to create and implement creative solutions more collaboratively and more quickly than ever before. Have you ever doubted your own capacity for creativity and innovation? Have you ever had challenges in eliciting creative solutions from your team? If so, Laura and her team of associates can help.
We can assist you in moving beyond relying upon yesterday’s ideas, products, and assumptions which can cause your company to fail and be a detriment to your career. Our trainings will encourage you and your team to utilize proven techniques to generate ideas and to establish a climate of innovation. Creative leaders are on the lookout for imaginative ways to influence people to achieve their vision and harness their organization’s creative energy. Through examples and interactive, experiential exercises, you will learn guidelines for collaboration, improvisation, and reflection.
Other learning tools and assessments that may be a part of your organization’s solution include The Team Dimensions Profile and the Enneagram. Depending upon your needs, we can also incorporate relevant concepts and practices from multidisciplinary fields as diverse as the findings of neuroscience researchers to the work of Leonardo DaVinci. A high-level overview of why this relates to speaking, training and facilitation, and coaching is outlined later in this section.

How You Will Benefit

Our custom and tailored training and coaching programs will allow you and your team to:
  • Generate ideas and solutions using leading-edge creative methods
  • Turn existing problems into opportunities for growth
  • Discover new techniques for creating buy-in to new ideas
  • Apply innovation techniques to improve systems, products, and processes
  • Enhance morale, team performance, and collaboration

Challenging Old Notions Regarding Lifelong Learning

The good news for all of us in the world of coaching and training or human growth and development is that intelligence is not an immutable thing fixed at birth. Neuroscientists readily embrace the concept of neuroplasticity today. Neuroplasticity refers to the changes that occur in the organization of the brain as a result of experience. The concept challenges the mechanistic idea that each brain function has a particular location that is hard-wired from birth and the related idea that human nature is, to a large extent, fixed and unchangeable. According to the theory of neuroplasticity, thinking, learning, and acting actually change the brain’s anatomy.
This has profound implications for learning and education in all contexts especially leadership and team development, sales training, and change management. For that matter, all of the content areas outlined on this website that we address are affected by a knowledge of the potential for human growth and development. While individuals are endowed genetically and otherwise with more or less talent in a given area, numerous research studies show that IQ scores can be raised significantly through appropriate training. Even before Daniel Goleman’s work on emotional intelligence became well-known, it has become widely accepted that there are multiple intelligences.
In other words, the verbal and mathematical reasoning skills measured by IQ tests (and SATs) are not the only measures of intelligence by any means. In his modern classic, “Frames of Mind (1983)”, psychologist Howard Gardner posited the theory that each of us possesses at least seven measurable intelligences as follows:
  • Logical-Mathematical – Stephen Hawking, Isaac Newton, Marie Curie
  • Verbal-Linguistic – William Shakespeare, Emily Dickenson, Jorge Luis Borges
  • Spatial-Mechanical – Michelangelo, Georgia O’Keefe, Buckminster Fuller
  • Musical – Mozart, George Gershwin, Ella Fitzgerald
  • Bodily-Kinesthetic – Muhammad Ali, F. M. Alexander
  • Interpersonal-Social – Nelson Mandela, Mahatma Gandhi
  • Intrapersonal (Self-knowledge) – Viktor Frankl, Thich Nhat Hanh, Mother Teresa
In short, we haven’t begun to tap the resources that are available to us personally and professionally. As we expand our repertoire, we can begin to make a bigger difference with less effort. In a similar vein, we can learn much from the great thinkers and creators. Leonardo da Vinci was one of the great geniuses we can model. Leonardo was innovative as well as productive. Being both is often our challenge in organizational life.
In his wonderful book, How to Think like Leonardo da Vinci, Michael Gelb outlines the Seven Da Vincian Principles which are:
  1. Curiosità - an insatiably curious approach to life and an unrelenting quest for continuous learning.
  2. Dimostrazione – a commitment to test knowledge through experience, persistence, and a willingness to learn from mistakes.
  3. Sensazione – the continual refinement of the senses, especially sight, as the means to enliven experience.
  4. Sfumato – a willingness to embrace ambiguity, paradox, and uncertainty.
  5. Arte/Scienza – the development of the balance between science and art, logic, and imagination. “Whole-brain” thinking.
  6. Corporalita – the cultivation of grace, ambidexterity, fitness, and poise.
  7. Connessione – a recognition and appreciation for the interconnectedness of all things and phenomena. Systems thinking.
Using Howard Gardner’s work on multiple intelligences and Gelb’s work on Leonardo da Vinci’s genius plus many other sources of wisdom in this burgeoning field, we can help you to bridge the people-whispering gap between theory and practical application.